How to break into writing book reviews

Overall, Rebecca Skloot has probably the best advice I’ve ever seen on breaking into book reviews on her website. Some of the best advice: “Read the publication you plan to query” to know their tastes. Her advice on getting clips is, for the most part, spot-on. But the market is completely different since Skloot first broke into book…

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Luck, wealth, and implications for policy

I love it when economists chime in about luck. The great Richard Posner recently wrote about Luck, Wealth and the Implications for Policy here. Money quote:   I think that ultimately everything is attributable to luck, good or bad. Not just the obvious things, like IQ, genes that predipose to health or sickliness, the historical era and the country…

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How to Write a Successful Blog

I’ve been looking at a lot of blogs lately to see just what makes a blog successful, and what lessons I can learn from this. Actually carrying out this research is something of an exercise in how to mar the scientific process. For one, what actually qualifies as a successful blog is up for interpretation. Secondly,…

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Yes, I Lied: Why Web Design is Important

As you can plainly tell from this website, I’m not a web designer. I’ll never be one. That’s why I’ve finally hired a real web designer, Natalie McGuire, after months of looking for one. It’s not just that first impressions count—and they do. When we subconsciously formulate a first impression of someone else, which I…

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The Easiest/Hardest Way to Become a Great Boss

I’m interviewing people for an article right now, and stumbled upon a cluster of similar answers to the question: How do you hire someone for a position if you don’t have that skill set? Bosses who were successful—their companies were afloat, had grown considerably (over 100 employees), and, most importantly, whose original employees were still…

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Can we please finally stop putting our energy into SEO? Please?

Will Apple’s Siri be the end of local SEO, as predicted by a recent article in Entrepreneur? I’ve always thought of investing in SEO, rather than quality content, as a rather short-sighted tactic for both small and large businesses. Let’s take it to the extreme to show why: on one hand, you have Associated Content,…

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Six years of experience is arbitrary and you know it

Of all of the frustrating practices on job ads, what gets me the most are the arbitrary cut-off points, timelines, and number of years of experience required for certain jobs–especially when the jobs aren’t particularly technical. Earlier this year, I worked as a communications specialist where I didn’t have any expertise in the specific area–a…

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