Ghostwriting
I went to my first writing conference when I was 8. My research library contains thousands of titles. Your role?
Pick a topic.
Prepare that TED talk.
Karla Starr
Specialties
Research
I start with my personal library (over 80 gigabytes of textbooks!). Then, I combine my journalism background and small army of friendly contacts in academia.
Frameworks
My menteeship with Chip Heath—and studying which books catch on and get lucky—taught me the importance of a tight framework.
Storytelling
Here's where many business leaders and academics get caught: show, don't tell.
Karla Starr knows more about psychology than most Ph.D.s, yet has somehow managed to attain that knowledge on her own.
Chip Heath, 4x nyt-bestselling author and co-author