Where Systems Meet Soul
I help people and teams see data and beyond, to the complex systems influencing their behavior, creativity, and productivity—then give them frameworks and tools to make lasting change | Behavioral Scientist & Systems Thinker | Co-author of MAKING NUMBERS COUNT
Resilience and Flexibility When the World is Burning
Soft Skills for the Apocalypse
I started studying resilience and adaptability over 15 years ago. The result was my first book, a Fast Company best book of 2018, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others. I honed the teaching materials and frameworks with Stanford business school professor Chip Heath. The result? A well-researched selection of materials that speaks to individual cognition as well as businesses and organizations.
Making Numbers Count: The Evolution
Beyond Metrics
Making Numbers Count was the result of researching and testing frameworks on numbers, communication, and cognition for years. The first few talks and workshops went well—but as I developed long-term relationships with clients, I started to notice the gaps between the book and real life.
Books
Can You Learn to Be Lucky? was a Fast Company best book of the year.
Making Numbers Count was a WSJ-bestseller.
(I wrote 100% of one of them and most of the other 😉 )
Workshops
Straight from my brain to your organization. Like Chip Heath—but backwards, in high heels, and tech-savvy.
Partners Who Value Innovation & Clarity
From global brands and bold startups to thought leaders, I've helped diverse organizations clarify their messages and bottle their brilliance.
Square
Financial Planning Association
Morning Brew
Ziba
SHRM
Featured Collection
Working While Female
Reviews & Testimonials
Karla Starr's Can You Learn to be Lucky is a rollicking journey through the land of luck—an entertaining and insightful tour of stories and science that explores the origins of luck, why some people are luckier than others, and how we can all raise our chances of become luckier by design. A wonderful book that manages to be fun, smart, and important all at once.
Adam Alter
NYU professor, NYT bestselling author of Drunk Tank PInk
Karla's charming wisdom offers lessons for improving nearly every aspect of life. If you can’t find a leprechaun, buy this book!
Chris Guillebeau
NYT bestselling author, Side Hustle
A clever, captivating read on how seemingly random events sometimes have predictable patterns behind them. If you believe chance favors the prepared mind, this is the book to prepare your mind.
Adam Grant
NYT bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg