Where Systems Meet Soul
I help people and teams see the invisible systems keeping them stuck—then give them frameworks and tools to make lasting change | Behavioral Scientist & Systems Thinker | Co-author of MAKING NUMBERS COUNT
Books
Can You Learn to Be Lucky? was a Fast Company best book of the year.
Making Numbers Count was a WSJ-bestseller.
(I wrote 100% of one of them and 75% of the other.)
Workshops
Straight from my brain to your organization. Like Chip Heath—but backwards, in high heels, and tech-savvy.
Keynotes, oh my!
Speaking
Let's face it—I'm a ham. But a ham with a point.
Partners Who Value Innovation & Clarity
From global brands and bold startups to thought leaders, I've helped diverse organizations clarify their messages and bottle their brilliance.
Square
Morning Brew
Financial Planning Association
Ziba
SHRM
Featured Collection: Working While Female
A curated collection of my writing on cognitive bandwidth, productivity, economics, and goal pursuit from a systems thinking angle. Not all work experiences are the same—so all work advice shouldn't be, either.
Reviews & Testimonials
A clever, captivating read on how seemingly random events sometimes have predictable patterns behind them. If you believe chance favors the prepared mind, this is the book to prepare your mind.
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Adam Grant
NYT bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
NYU professor, NYT bestselling author
Karla Starr's Can You Learn to be Lucky is a rollicking journey through the land of luck—an entertaining and insightful tour of stories and science that explores the origins of luck, why some people are luckier than others, and how we can all raise our chances of become luckier by design. A wonderful book that manages to be fun, smart, and important all at once.
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Adam Alter
NYU professor, NYT bestselling author of Drunk Tank PInk